Mutual Opportunities
Digital Marketing Automation Consultant, CRM
Boston, Massachusetts; Springfield, Massachusetts
Thank you to our employees for voting us one of the top places to work in Massachusetts for seven consecutive years!
Overview
A career with us means you’ll work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are at the foundation of what enables MassMutual to deliver on our purpose to help people secure their futures and protect the ones they love.
We embrace the idea that we all are stronger and better through our support for one another. We strive to create a culture where employees feel valued and are celebrated for who they are.
“Since our founding in 1851, mutuality has put our policyowners at the center of everything we do. At our core, we’re a company of people helping people in their time of need, and that spirit extends to the culture we’ve built at our company. Our employees support and rely on each other each day, collaborating to deliver the best solutions for our customers and help millions more secure their future and protect the ones they love.”
Job Description
Digital Marketing Automation Consultant
Client Relationship Management Team
Full-time, Boston or Springfield
The Opportunity
If you are passionate about creating tailored, audience-centric marketing campaigns and enjoy collaborating with cross-functional teams to generate and implementnew ideas, then please read further.
The Team
The Brand & Marketing organization is an enterprise marketing function that strives to drive best in class marketing strategy and execution while creating exceptional customer experiences and growth for customers,productsand partners. The Brand & Marketing team centralizes Channel Business Strategy with creative execution and measurement. This teamis responsible fordriving business growth and building and communicating our core brand values and goals.
The Impact:
The Digital Marketing Automation Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications. Theyleveragedata-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences. This work supports the marketing funnel from engagement to sales conversion, aligning with various distribution channels and theirobjectives, with third-party distribution as a primary focus. Makes recommendations frominformedbusiness and marketing channel perspective, with stronginter-personalskills to effectively partner and influence decisions, working closely with distribution partners to activate strategic plans.
Responsibilities include:
CRM Marketing strategy, advancement of CRM practice such as use of advanced capabilities and AI through partnership with other centers of excellence
Executive-level communication and alignment in support of multiple lines of business with various go to market strategies
Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile, and SMS, while ensuring proper functioning of all response channels.
Creates testing plans and prioritizes the most significant opportunities and efficiencies across campaigns.
Analyzes campaign results and provides actionable recommendations,optimizingmarketing campaigns and workflows based on performance, including reporting and presenting channel insights.
Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, SF CRM and various development teams to activate,maintain, and innovate campaign activations and technical processes.
Develops marketing campaigns with an audience-first mindset andin accordance withemail best practices and CRM team SOPs to ensure alignment with business objectives
Contributes to continuous review ofcapabilitiesroadmap, process improvements in campaign development, quality control, database analysis, etc.
The Minimum Qualifications
3+ years of experience with marketing automation,CRMand data platforms, such as Salesforce CRM, Service Cloud, Financial Services Cloud, Data Cloud, Marketing Cloud, Marketo or Eloqua
2+ years of experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests
1+ years of experience writing queries and extracting data in SQL
1+ years of experience applying AI-powered tools tooptimizemarketing personalization, content generation, or campaign performance — including familiarity with one or more enterprise AI platforms (e.g., SalesforceAgentforce, Microsoft Copilot, or equivalent).
The Ideal Qualifications
7+ years of experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud, Marketo or Eloqua
Experience leading CRM strategy in a regulated industry (financial services, insurance, healthcare)
Demonstratedtrack recordof building or scaling a CRM marketing capability
Experience integrating CRM with distribution or advisor channel marketing
Experience of large-scale marketing technology implementations or enhancements
What You Can Expect at MassMutual
MassMutual offers the opportunity to do meaningful work within a purpose-driven organization that values long-term impact over short-term outcomes. In this role, you can expect:
Clear areas of ownership and accountability, with work that connects directly to company and customer outcomes
A collaborative environment where perspectives are welcomed
Access to learning, development, and internal networks that support continuous growth and skill-building over time
Employee-led communities and forums that foster connection, learning, and inclusion across the organization
A culture grounded in integrity, responsibility, and stewardship—supported by a company with a strong legacy and a future-focused mindset
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
California residents: For detailed information about your rights under the California Consumer Privacy Act (CCPA), please visit our California Consumer Privacy Act Disclosures page.
MassMutual will accept applications on an ongoing basis until such time as a candidate has been offered employment. The job description includes the main duties of this position, which may evolve over time. You may be required to perform other duties not listed.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
Salary Range: $99,800-$131,000
Hiring Process
Explore
Explore our open jobs by clicking 'search jobs' to find a position that aligns with your experience and skills. You may also consider joining our Talent Network.
Apply
Click the “apply” button on that job posting to complete and submit your application. Your application will be reviewed by a recruiter, which, due to the volume of applications received, may take some time as we carefully consider each application.
Screen
After your application has been reviewed, if you meet the qualifications for the role, a recruiter will reach out to you to start a conversation.
Interview
If you are invited for an interview, you will be scheduled to meet with the hiring manager and hiring team.
Offer
If you are extended an offer to join MassMutual and accept, your start will be contingent upon a satisfactory background check.
Hire
If you accept the offer, we will be so excited to welcome you to the MassMutual community!
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
By the numbers*
- 85% of employee respondents say they are proud to work at MassMutual
-
90
% of employee respondents say the work they do at MassMutual is meaningful - 85% of employee respondents say they feel encouraged to come up with new and better ways of doing things
*Source: 2025 MassMutual employee engagement survey
Award-Winning Culture
MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company operated for the benefit of our members and participating policyowners, we are defined by mutuality and our vision to provide financial well-being for all Americans. It’s more than our company structure — it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources and rely on each other when it counts.
We strive to build a thriving community where everyone is valued, included, and feels that they belong.
At MassMutual, we Live Mutual.
How We Work
MassMutual’s flexible workplace approach combines the importance of connecting in person and the flexibility of working remotely. Our hybrid model puts collaboration first with employees coming in at least three days per week to our spectacular campus settings and also enjoying the flexibility of remote Fridays, company-wide remote weeks, and a bank of flexible remote weeks to use throughout the year.
Benefits for the whole you (and your loved ones)
There’s more to your life than your job and there’s more to your aspirations than a paycheck. We take a holistic view of compensation and benefits that provides the flexibility to create a healthy balance in your life for work, family, and community. We offer the benefits you’d expect, like medical, dental, 401(k), and generous vacation time, but we also offer ones you might not expect, like three paid days for volunteering, a $1,250 annual Well-Being Wallet, and up to 320 hours of caregiver leave.
Explore some of our offerings below. Benefit details can be found here.
Why MassMutual?
Candy
Marketing Consultant
Atsam
Head of Advisor/Client Experience & Business Excellence
Erica
Head of Procurement
where we work
Springfield Office
1295 State Street, Springfield, MA
Boston Office
10 Fan Pier Blvd, Boston, MA
New York Office
2 Park Ave,
New York, NY
Virtual
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