Mutual Opportunities
Marketing Consultant
Boston, Massachusetts; Springfield, Massachusetts; New York, New York
Thank you to our employees for voting us one of the top places to work in Massachusetts for five consecutive years!
Overview
A career with us means you’ll work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are at the foundation of what enables MassMutual to deliver on our purpose to help people secure their futures and protect the ones they love.
We embrace the idea that we all are stronger and better through our support for one another. We strive to create a culture where employees feel valued and are celebrated for who they are.
“Since our founding in 1851, mutuality has put our policyowners at the center of everything we do. At our core, we’re a company of people helping people in their time of need, and that spirit extends to the culture we’ve built at our company. Our employees support and rely on each other each day, collaborating to deliver the best solutions for our customers and help millions more secure their future and protect the ones they love.”
Job Description
Business Solutions Marketing Consultant
(Full-Time, Springfield/Boston/NY)
The Opportunity
For over 170-years, MassMutual has been committed to helping people secure their future and protect the ones they love. With over 6 million small businesses in the U.S., there’s continued opportunity to reach small business owners and help them navigate financial planning for themselves and their business. If you’re a marketing professional with a passion for and a deep understanding of the business market, we’d love for you to join our marketing team.
As the Business Solutions Marketing Consultant, you will create end-to-end marketing strategies that align to MassMutual’s strategy and drive growth in this key segment market. From leading research efforts and informing market opportunity analysis all the way through creative execution and campaign measurement, you will be the point person for the Business Owner marketing plan.
The Team
This role sits within the Financial Wellness & Segment Marketing team, part of the Marketing & Brand organization at MassMutual. Our team is customer-centric to the core and we use our deep audience data and insights to help bring the breadth of MassMutual’s offering to segment markets, in a way that resonates and delivers on our brand promise. We foster a culture of collaboration, idea sharing, inclusion, and growth. A can-do attitude and eagerness to manage multiple initiatives at once is especially important. Understanding the mindset of small business owners as well as financial advisors is incredibly important. As a member of this team, you’ll work closely with other segment marketing leaders and financial wellness marketing and content strategists, as well as cross-functionally across the team as you collaborate with Brand, Channel, Creative, and Product Marketing.
The Impact:
As the Business Solutions Marketing Consultant, you will be responsible for but not limited to:
Use your marketing expertise to create end-to-marketing strategies that drive our Business Solutions goals, including audience and market research, value proposition creation, messaging and positioning, integrated marketing campaign management, analysis and reporting, and informed recommendations for go-forward plans.
Develop turnkey campaigns for Business Market advisors to use with clients and prospects, including email, print, social, and video assets.
Lead our efforts to build awareness with business owner clients and partner with our Centers of Excellence to develop digital experiences that help drive consideration for MassMutual.
Be the voice of the client for B2B, B2B2C, and B2C marketing efforts – including how we grow in the financial advisor market and in the Business Owner client market.
Be the ultimate collaborator and integrator across several teams, including spearheading a holistic content strategy for Marketing, managing multiple integrated campaigns and initiatives, and seeking and gaining buy-in from partners across the organization.
The Minimum Qualifications
Bachelor’s Degree
8+ years of marketing experience
The Ideal Qualifications
Experience in financial services
Experience directly supporting the Business Owner market
Experience writing and gaining buy-in on go-to-market strategies for the Business Owner segment
A passion for small business owners and demonstrated experience marketing to a segment
Strong content conceptualization skills, with demonstrated ability to advance a content plan through execution
Organized and detail oriented. Able to coordinate multiple projects at once.
Experience in B2B, B2B2C, and B2C marketing – understanding your different audiences, what they need, and how to reach them.
Commitment to expanding your skill set and learning from others, including learning the MassMutual product portfolio.
What to Expect as Part of MassMutual and the Team
Regular meetings with Marketing and Brand partners
Regular meetings with the Business Solutions team
Focused one-on-one meetings with your manager
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits
#LI-RS1
MassMutual is an equal employment opportunity employer. We welcome all persons to apply.If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
MassMutual will accept applications on an ongoing basis until such time as a candidate has been offered employment. The job description includes the main duties of this position, which may evolve over time. You may be required to perform other duties not listed.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
Salary Range: $121,800.00-$159,800.00
Hiring Process
Explore
Explore our open jobs by clicking 'search jobs' to find a position that aligns with your experience and skills. You may also consider joining our Talent Network.
Apply
Click the “apply” button on that job posting to complete and submit your application. Your application will be reviewed by a recruiter, which, due to the volume of applications received, may take some time as we carefully consider each application.
Screen
After your application has been reviewed, if you meet the qualifications for the role, a recruiter will reach out to you to start a conversation.
Interview
If you are invited for an interview, you will be scheduled to meet with the hiring manager and hiring team.
Offer
If you are extended an offer to join MassMutual and accept, your start will be contingent upon a satisfactory background check.
Hire
If you accept the offer, we will be so excited to welcome you to the MassMutual community!
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
By the numbers*
- 88% of employee respondents say they are proud to work at MassMutual
-
90
% of employee respondents say they feel encouraged to bring forth new ideas - 86% of employee respondents say MassMutual cares about and supports the well-being of their employees
*Source: 2024 MassMutual employee engagement survey
Award-Winning Culture
MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company operated for the benefit of our members and participating policyowners, we are defined by mutuality and our vision to provide financial well-being for all Americans. It’s more than our company structure — it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources and rely on each other when it counts.
We strive to build a thriving community where everyone is valued, included, and feels that they belong.
At MassMutual, we Live Mutual.
How We Work
MassMutual’s flexible workplace approach combines the importance of connecting in person and the flexibility of working remotely. Our hybrid model puts collaboration first with employees coming in at least three days per week to our spectacular campus settings and also enjoying the flexibility of remote Fridays, company-wide remote weeks, and a bank of flexible remote weeks to use throughout the year.
Benefits for the whole you (and your loved ones)
There’s more to your life than your job and there’s more to your aspirations than a paycheck. We take a holistic view of compensation and benefits that provides the flexibility to create a healthy balance in your life for work, family, and community. We offer the benefits you’d expect, like medical, dental, 401(k), and generous vacation time, but we also offer ones you might not expect, like three paid days for volunteering, a $1,250 annual Well-Being Wallet, and up to 320 hours of caregiver leave.
Explore some of our offerings below. Benefit details can be found here.
Why MassMutual?
Kevin
Compliance Consultant
Seth
Service Management Consultant
Kymberly
Head of Experience Journey Mapping
where we work
Springfield Office
1295 State Street, Springfield, MA
Boston Office
10 Fan Pier Blvd, Boston, MA
New York Office
2 Park Ave,
New York, NY
Virtual
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