Flourish Business Development Representative

Business Development Representative, Flourish

Full-Time, New York City

The Opportunity

As an early member of our business development team, you will play an integral role on our sales team by contributing to all facets of our sales efforts. Your core responsibility will be helping to source and schedule meetings for the business development team, whether through setting meetings through a high volume of outbound outreach, helping to prospect within existing clients, qualifying inbound leads, and managing conferences, events and lead lists oftentimes working independently while managing multiple initiatives. We will count on you to research untapped markets, identify potential relationships and share newly found industry knowledge with the team. As an external facing member of the team, sharp writing skills and the ability to think on your feet are vital.

As you demonstrate success, your responsibilities may expand to include end-to-end management of the sales cycle, with opportunity to grow into closing and onboarding new business. Along the way, you will contribute to our overall sales efforts, from helping with conferences and events, digging into metrics and reporting, assisting 

The Team

Since 2017, Flourish has been on a mission to help financial advisors evolve from holistic advice to holistic implementation to more fully serve their clients and achieve better outcomes. We focus on independent Registered Investment Advisors (RIAs), delivering financial products that advisors can’t easily access today through beautiful, scalable, and easy-to-use technology. 

Today, we work with over 1,00 RIAs that collectively represent more than $2.6T in assets under management across two products — Flourish Annuities and Flourish Cash — and with our recent acquisition of Sora Finance, we’ll be adding a lending offering in 2026. Headquartered in New York City, we are an independently-operating, wholly-owned subsidiary of MassMutual Life Insurance Company.

Read on if you are interested in joining a small, highly-collaborative, rapidly-growing startup—backed by the support and stability of a Fortune 500 company.

The Impact

You have a passion for finance, technology and sales. You are a skilled communicator, both verbally and in writing, and you enjoy explaining complex topics in a concise, clear and engaging manner. You are highly self-motivated and enjoy working in a collaborative team environment.

You are excited to join a fast-paced, financial technology startup, and are motivated by the prospect of contributing to our sales efforts—whether through direct client interactions or by contributing to our sales operations, technology, onboarding or support. You always take the initiative, have an execution-oriented mindset, and you are comfortable managing multiple concurrent workstreams.

Responsibilities: 

• Generate leads for the business development team through a high-volume of outbound activity, integrating both email and call campaigns

• Manage leads across multiple channels, including inbounds, marketing-generated leads and conferences/events

• Schedule meetings for the Business Development Team and qualify sales opportunities

• Research new markets and identify new clients

• Manage new lead sources, including list creation and management

• Drive lead creation through outbound sales outreach—both email and over the phone

• Help with conferences and events, including logistics, set-up and follow-up

• Assist in activation of existing clients by prospecting into their advisor base

• Contribute to CRM, sales technology, reporting, and team operations

• Potential end-to-end sales cycle management, particularly of smaller clients

The Minimum Qualifications

• Bachelor’s degree

• 1+ years of related experience

• FINRA Series 7 licensed

• Due to the nature of this position, as part of the background check process, candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA. For roles requiring registration, additional regulatory screenings may apply, including a review of Form U5 disclosures and other relevant licensing information.

• Financial services background or true personal expertise with finance

• Technology company background or native comfort with technology

The Ideal Qualifications

• Strong written and verbal communications

• Ability to work independently as part of a fast moving team with minimal guidance

• Capable of handling broad scope projects

• Ability to problem solve, shift priorities quickly, and independently manage multiple workstreams

MassMutual is an equal employment opportunity employer. We welcome all persons to apply.

If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.

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