Mutual Opportunities
Flourish Email Marketer
New York, New York
Thank you to our employees for voting us one of the top places to work in Massachusetts for seven consecutive years!
Overview
A career with us means you’ll work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are at the foundation of what enables MassMutual to deliver on our purpose to help people secure their futures and protect the ones they love.
We embrace the idea that we all are stronger and better through our support for one another. We strive to create a culture where employees feel valued and are celebrated for who they are.
“Since our founding in 1851, mutuality has put our policyowners at the center of everything we do. At our core, we’re a company of people helping people in their time of need, and that spirit extends to the culture we’ve built at our company. Our employees support and rely on each other each day, collaborating to deliver the best solutions for our customers and help millions more secure their future and protect the ones they love.”
Job Description
The ideal candidate is a detail-oriented, data-driven B2B &/or B2B2C marketer with experience in email marketing. You have an in-depth knowledge of email systems, preferably Hubspot, and love to send great emails. You think about how to improve email performance from segmentation and messaging to deliverability and everything in between. You’re a holistic thinker who understands the businesses you’re marketing to and the audience you’re trying to reach. You care about email quality and think about engagement and conversion, and are always looking for new things to try. You love data and are obsessed with numbers. You enjoy partnering with product line marketers to collaborate on creative, messaging, and promotions to make every campaign the best it can be. You are comfortable working with BI/reporting tools and data teams to share quality, actionable reporting. Working with design and content teams, you can shepherd an email from concept to completion. Your analytical and technical skills allow you to be largely self-sufficient in generating lists and managing email platforms.
Reporting to the Head of Marketing Analytics, this role works closely with marketing, sales, legal, data, design, and product to create, test, send and report on email marketing campaigns across product lines. In this role, you will own the Flourish email marketing channel from concept to results with an emphasis on segmentation, testing, and optimization. You should be comfortable working with product line marketers to set strategy and share results with thoughtful recommendations. You will own the email marketing tech stack and be responsible for sending the right emails to the right target audiences, including technical troubleshooting, QA, and field mapping for dynamic content.
Principal Responsibilities
Manage outbound email marketing campaigns, both organic and paid
Own the email marketing tech stack, including product evaluation, selection, and ongoing management
Manage a regular reporting cadence, sharing insights and ideas for improving performance and testing new tactics
Work with outside vendors including third party list services and media properties
Create & maintain documentation to reflect email processes and systems
Own the team email calendar, managing frequency of mailing to different parties
Collaborate with a cross-functional team, working with other members of the marketing and design teams to ensure high quality campaigns that are on message and brand
Coordinate with the sales team to strategize on best ways to target leads, ensure sales follow-up, and circle back on the quality of leads delivered from campaigns and share ideas for improvement
Support as needed on LI posts, paid and organic, in conjunction with PR and content team
Bachelor’s degree
5+ years marketing experience
2+ years of email marketing experience
Due to the nature of this position, as part of the background check process, candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA. For roles requiring registration, additional regulatory screenings may apply, including a review of Form U5 disclosures and other relevant licensing information.
Preferred Qualifications
Financial services experience preferred. Wealth management, lending, or insurance experience a bonus
Experience with Hubspot strongly preferred. Knowledge of SendGrid or other solutions a plus
Conversant with HTML, able to troubleshoot as needed
BI/Excel and basic presentation skills
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
California residents: For detailed information about your rights under the California Consumer Privacy Act (CCPA), please visit our California Consumer Privacy Act Disclosures page.
MassMutual will accept applications on an ongoing basis until such time as a candidate has been offered employment. The job description includes the main duties of this position, which may evolve over time. You may be required to perform other duties not listed.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
Salary Range: $99,800-$131,000
Hiring Process
Explore
Explore our open jobs by clicking 'search jobs' to find a position that aligns with your experience and skills. You may also consider joining our Talent Network.
Apply
Click the “apply” button on that job posting to complete and submit your application. Your application will be reviewed by a recruiter, which, due to the volume of applications received, may take some time as we carefully consider each application.
Screen
After your application has been reviewed, if you meet the qualifications for the role, a recruiter will reach out to you to start a conversation.
Interview
If you are invited for an interview, you will be scheduled to meet with the hiring manager and hiring team.
Offer
If you are extended an offer to join MassMutual and accept, your start will be contingent upon a satisfactory background check.
Hire
If you accept the offer, we will be so excited to welcome you to the MassMutual community!
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
By the numbers*
- 85% of employee respondents say they are proud to work at MassMutual
-
90
% of employee respondents say the work they do at MassMutual is meaningful - 85% of employee respondents say they feel encouraged to come up with new and better ways of doing things
*Source: 2025 MassMutual employee engagement survey
Award-Winning Culture
MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company operated for the benefit of our members and participating policyowners, we are defined by mutuality and our vision to provide financial well-being for all Americans. It’s more than our company structure — it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources and rely on each other when it counts.
We strive to build a thriving community where everyone is valued, included, and feels that they belong.
At MassMutual, we Live Mutual.
How We Work
MassMutual’s flexible workplace approach combines the importance of connecting in person and the flexibility of working remotely. Our hybrid model puts collaboration first with employees coming in at least three days per week to our spectacular campus settings and also enjoying the flexibility of remote Fridays, company-wide remote weeks, and a bank of flexible remote weeks to use throughout the year.
Benefits for the whole you (and your loved ones)
There’s more to your life than your job and there’s more to your aspirations than a paycheck. We take a holistic view of compensation and benefits that provides the flexibility to create a healthy balance in your life for work, family, and community. We offer the benefits you’d expect, like medical, dental, 401(k), and generous vacation time, but we also offer ones you might not expect, like three paid days for volunteering, a $1,250 annual Well-Being Wallet, and up to 320 hours of caregiver leave.
Explore some of our offerings below. Benefit details can be found here.
Why MassMutual?
Candy
Marketing Consultant
Atsam
Head of Advisor/Client Experience & Business Excellence
Erica
Head of Procurement
where we work
Springfield Office
1295 State Street, Springfield, MA
Boston Office
10 Fan Pier Blvd, Boston, MA
New York Office
2 Park Ave,
New York, NY
Virtual
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