Mutual Opportunities
Marketing Analytics Consultant
Springfield, Massachusetts; Boston, Massachusetts; New York, New York
Thank you to our employees for voting us one of the top places to work in Massachusetts for seven consecutive years!
Overview
A career with us means you’ll work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are at the foundation of what enables MassMutual to deliver on our purpose to help people secure their futures and protect the ones they love.
We embrace the idea that we all are stronger and better through our support for one another. We strive to create a culture where employees feel valued and are celebrated for who they are.
“Since our founding in 1851, mutuality has put our policyowners at the center of everything we do. At our core, we’re a company of people helping people in their time of need, and that spirit extends to the culture we’ve built at our company. Our employees support and rely on each other each day, collaborating to deliver the best solutions for our customers and help millions more secure their future and protect the ones they love.”
Job Description
The Team
This position is part of the Distribution Channel Marketing Analytics teams, sitting within the marketing analytics group, which is responsible for marketing measurement and analysis to drive marketing strategy. We seek to do this in a high-caliber team. Culturally, we look for individuals that challenge each other openly, regardless of level or role on the team and focus on data-driven analysis and decision making. The team fills a critical role for the organization, and the work you will be doing will directly impact marketing strategy.
The Impact:
As a Marketing Analytics Consultant, you will be responsible for but not limited to:
Measure and analyze marketing campaign performance while driving insights and optimization recommendations
Build and establish measurement frameworks that translate campaign performance into quantifiable business impact
Translate complex business questions into problems that can be solved through data to drive growth and profitability
Build and enhance interactive reports to empower business stakeholders
Utilize industry best practices to visualize data in a way that allows quick and easy insight
Deliver concise, clear, and actionable presentations to decision-makers
Communicate data in a storytelling format, engaging your audience and imploring them to act
Collaborate with sales & distribution partners on analytics projects to identify growth opportunities and drive activity
Minimum Qualifications:
Bachelor’s degree
4+ years of analytics experience
1+ year of hands-on experience with SQL (including writing complex queries), R, Alteryx, or similar tools
3+ years of experience developing in Tableau or other similar data visualization tools
The Ideal Qualifications
3+ years of financial services experience
Familiarity and experience with B2B distribution
Experience with marketing measurement strategies & ROI calculations
Experienced in web data analytics and measurement
Fast learner and a strong problem solver; ability to operate in a fast-paced environment
Ability to build and maintain strong working relationships with business stakeholders and across cross-functional work groups
Strong written & oral communication, and collaboration skills that enable clear and concise communication tailored to various audience levels
What to Expect as Part of MassMutual and the Team
Regular meetings with the Marketing Analytics and Customer Insights team
Focused one-on-one meetings with your manager
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits
#LI-RS1
MassMutual is an equal employment opportunity employer. We welcome all persons to apply.If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
California residents: For detailed information about your rights under the California Consumer Privacy Act (CCPA), please visit our California Consumer Privacy Act Disclosures page.
MassMutual will accept applications on an ongoing basis until such time as a candidate has been offered employment. The job description includes the main duties of this position, which may evolve over time. You may be required to perform other duties not listed.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
Salary Range: $102,500-$134,500
Hiring Process
Explore
Explore our open jobs by clicking 'search jobs' to find a position that aligns with your experience and skills. You may also consider joining our Talent Network.
Apply
Click the “apply” button on that job posting to complete and submit your application. Your application will be reviewed by a recruiter, which, due to the volume of applications received, may take some time as we carefully consider each application.
Screen
After your application has been reviewed, if you meet the qualifications for the role, a recruiter will reach out to you to start a conversation.
Interview
If you are invited for an interview, you will be scheduled to meet with the hiring manager and hiring team.
Offer
If you are extended an offer to join MassMutual and accept, your start will be contingent upon a satisfactory background check.
Hire
If you accept the offer, we will be so excited to welcome you to the MassMutual community!
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
By the numbers*
- 85% of employee respondents say they are proud to work at MassMutual
-
90
% of employee respondents say the work they do at MassMutual is meaningful - 85% of employee respondents say they feel encouraged to come up with new and better ways of doing things
*Source: 2025 MassMutual employee engagement survey
Award-Winning Culture
MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company operated for the benefit of our members and participating policyowners, we are defined by mutuality and our vision to provide financial well-being for all Americans. It’s more than our company structure — it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources and rely on each other when it counts.
We strive to build a thriving community where everyone is valued, included, and feels that they belong.
At MassMutual, we Live Mutual.
How We Work
MassMutual’s flexible workplace approach combines the importance of connecting in person and the flexibility of working remotely. Our hybrid model puts collaboration first with employees coming in at least three days per week to our spectacular campus settings and also enjoying the flexibility of remote Fridays, company-wide remote weeks, and a bank of flexible remote weeks to use throughout the year.
Benefits for the whole you (and your loved ones)
There’s more to your life than your job and there’s more to your aspirations than a paycheck. We take a holistic view of compensation and benefits that provides the flexibility to create a healthy balance in your life for work, family, and community. We offer the benefits you’d expect, like medical, dental, 401(k), and generous vacation time, but we also offer ones you might not expect, like three paid days for volunteering, a $1,250 annual Well-Being Wallet, and up to 320 hours of caregiver leave.
Explore some of our offerings below. Benefit details can be found here.
Why MassMutual?
Candy
Marketing Consultant
Atsam
Head of Advisor/Client Experience & Business Excellence
Erica
Head of Procurement
where we work
Springfield Office
1295 State Street, Springfield, MA
Boston Office
10 Fan Pier Blvd, Boston, MA
New York Office
2 Park Ave,
New York, NY
Virtual
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